Only include files if they referenced by the HTML file. Rich media creatives also support the following file types, however the videos must be hosted on an external server, or the creative must be built with Studio: Include other files (for example, image, CSS, and JavaScript files) that are loaded by the HTML file. Display & Video 360 serves the iframe along with your assets. This is the entry point for your creative.įile must include at least 1 exit and be able to load into an iframe. The primary asset of your HTML5 creative is the HTML file. Fonts: DFONT, EOT, OTF, TTE, TTF, WOFF, WOFF2.As the viewer scrolls the page up or down on a mobile device, the foreground and background images move at different speeds. Parallax creatives – Parallax is an animation effect you can use in rich media creatives to create the illusion of depth with layers of images.Data-driven creatives – Data-driven creatives can personalize their look & feel for different customer segments.For example, 3D Swirl creatives can expand to fullscreen. Fullscreen expandable – A creative that can expand to fill a mobile device screen.

Videos can be included in all rich media formats, except data-driven creatives.

In-banner video – In-banner video creatives are banners with embedded video players.

Rich media metrics – Use rich media metrics to track clicks, exits, interactions, video play time, and more.

Supported rich media features and formats: Rich media banner creatives can include videos and detailed interaction metrics (including counters and timers), while an HTML5 display creative can't.

Rich media ads include additional tracking metrics to record rich interactions, giving you a clearer picture of how consumers engage with your ad. Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.

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